Press release details

On September 6, CKAC becomes Radio Circulation 730, Montréal's first dedicated traffic radio station

For immediate release
On September 6, CKAC becomes Radio Circulation 730,
Montréal's first dedicated traffic radio station
98.5 FM rebrands as Montréal’s super station for opinion, news and sports
Montréal, September 2, 2011 – Cogeco Diffusion today announced that starting Tuesday,
September 6, CKAC will become Radio Circulation 730, a station entirely dedicated to traffic,
road work and weather in the Greater Montréal area. Current CKAC sports programming will be
transferred in part to 98.5 FM.
On May 20, 2011, Cogeco Diffusion and the Ministère des Transports du Québec (MTQ)
announced an agreement to put a French-language and an English-language dedicated traffic
radio station on the air. The objective was to reduce the impact of disruptions related to the
major work on the Greater Montréal area road network over the next few years. Cogeco
Diffusion then submitted applications to the CRTC to obtain broadcasting licences for AM
frequencies 690 kHz and 940 kHz, which have been unused since January 2010.
However, sudden and unexpected opposition from Cogeco Diffusion Montréal area competitors
Bell Media and Astral Media Radio, as well as from Tietolman-Tétrault Média, forced the CRTC
to schedule a public hearing for October 17, 2011 to study the two licence applications for
specialty traffic stations broadcasting over frequencies AM 690 kHz in French and AM 940 kHz
in English. This unforeseen situation is causing unacceptable delays and uncertainties in
deploying the project to bring the two traffic radio stations to air as agreed with the MTQ and
presented last May.
“This opposition to our project from our competitors came as a surprise since none of them had
shown any interest in the AM 690 kHz or AM 940 kHz frequencies since Corus ended Info 690
and 940 News operations in January 2010. We continue to believe that our initial project was
the best possible use of these frequencies for the public good,” stated Richard Lachance,
Senior Vice President of Cogeco Diffusion. “We did not make the decision to change CKAC’s
vocation lightly. However, in our opinion, we made the best choice given the circumstances,
because the people of the Greater Montréal area have a crying need for continuous information
about traffic conditions and road work. It was urgent that Radio Circulation go live early in
The sports programming shows that are most popular with listeners will be broadcast daily on
98.5 FM. “We believe in sports and its potential for radio, and we’re not abandoning our
audience of sports fans. In fact, we’re maintaining a good portion of our sports programming,
especially broadcasts of the Canadiens, Alouettes and Impact games,” Mr. Lachance
emphasized. The content of the sports programming on 98.5 FM will be released this afternoon,
September 2, at 1:00 p.m.
Because the launch of Radio Circulation 730 is confirmed, the application for a French-language
traffic radio station on AM 690 kHz was withdrawn yesterday, September 1. Cogeco Diffusion
asks that the CRTC make its decision as quickly as possible with regard to the licence
application for an English-language radio traffic station on AM 940 kHz.
Radio Circulation 730 will go on the air at 4:30 a.m. on Tuesday, September 6 on AM 730 kHz.
Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company with
subordinate voting shares listed on the Toronto Stock Exchange (TSX: CGO). Cogeco Diffusion
operates thirteen (13) radio stations across Québec: Rythme FM Montréal, CKOI FM, 98.5,
The Q92.5 FM and CKAC-AM in Montréal, FM 93 and 102.9 FM in Québec City,
CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke
and CKOI FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in
Trois-Rivières, making it one of Québec’s largest radio broadcasters.
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Source: Catherine Pleau
Advisor, Corporate Communications
Information: David Crête
Director, Communications and Marketing
98.5 FM