Cogeco

Strategy for growth

A growing competitive force in the North American telecommunications and media sector

Cogeco enjoys a unique and enviable position as the only broadband services company with a significant presence in both Canada and the United States. We also own and operate 21 radio stations, primarily in the province of Québec. Throughout our 65-year history, we have continuously grown our business and our operating footprint, focused on our customers’ needs, made a positive impact on our communities, have brought value to our shareholders while enabling our employees to grow and thrive in a respectful and inclusive workplace. 

We exist to enrich people’s lives through human connection and vibrant communities. We are proud to be a powerful driver of economic and social development in our society and to contribute to fostering sustainable and inclusive growth.

Transforming to deliver sustainable growth

To ensure our continued success, we announced in May 2024 a new operating model and a three-year transformation program that will allow us to sustain our growth, take our competitive agility to new heights, provide exceptional customer experience, and build a thriving culture.

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Shareholder value creation will remain at the forefront of everything we do, including positioning the Corporation for a sustainable growth trajectory by broadening our product offering, reaching new segments and markets, and accelerating our digital and analytics capabilities.

Our key priorities are as follows:

  1. Drive synergies - Further harmonize processes, technologies, systems, and platforms across the U.S.  and Canada to simplify operations and generate efficiencies.
  2. Increase digitization - Drive revenue growth, cost reductions, and enhanced customer satisfaction  by increasing the share of sales and service transactions which are done digitally. 
  3. Accelerate advanced analytics - Elevate  our use of analytics and, over time, AI, to deploy more personalized customer offers, increase revenue, improve retention performance and optimize network maintenance. 
  4. Pursue network expansion - Selectively expand our wireline network into adjacent areas, in a financially disciplined manner, mainly through government programs that subsidize broadband deployment in underserved regions.
  5. Cross-sell wireless - Bolster our existing product set with our recently-launched U.S. wireless service and continue to prepare for an upcoming launch in Canada as an MVNO. 
  6. Transform our radio business - Consolidate our leadership in radio content, continue to promote and monetize this content on digital platforms, and modernize our operations and sales platforms.

Vision

Be the organization that delivers the best and most sustainable value to its stakeholders

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Shared values

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