Peer 1 Hosting: Research Reveals IT Professionals’ Web Hosting Priorities
Head Office: 1000-555 West Hastings Street, Vancouver, BC, Canada, V6B 4N6 | Tel: 1.866.683.7747 | www.peer1.com
Research Reveals IT Professionals’ Web Hosting Priorities
Peer 1 Hosting Study Finds IT Professionals’ Views on Low Cost Hosting Offers
Vancouver, British Columbia – October 29, 2014 – Independent research commissioned by
Peer 1 Hosting has found that IT professionals are conflicted when it comes to price cuts
from web hosting companies.
Almost 20% of UK and U.S. respondents said they think the price war is, “Great. It offers
better value.” 15% of U.S. respondents said that price cuts are very attractive, mirrored in
the UK with 13%. Conversely, 60% of UK and 50% of U.S. respondents said that it was “not to
be trusted,” “confusing,” or “annoying.”
The study, which canvassed the opinions of 250 UK and 300 U.S. based IT decision makers,
was commissioned by Peer 1 as part of the company’s ongoing commitment to providing
uncompromising Web hosting service to businesses.
When asked, “How likely is it that a price cut from another hosting provider would cause you
to change hosting provider?”, 23% of respondents from both the U.S. and the UK stated that
it was “highly” or “somewhat” likely. 43% of respondents from both regions said it would be
“extremely unlikely” or “unlikely” that a price cut would lead them to make a change.
As part of the research, Peer 1 wanted to understand the extent to which price is a factor
when considering which web-hosting provider to use.
The study reveals:
80% would not compromise on security even if it meant lower prices
Over half would not compromise on speed even if it meant lower prices
Over 90% would not compromise on customer service, even if it meant lower prices
Across both the UK and the U.S., when asked to rank the most important factors in choosing
a hosting provider, both security and customer service came out on top.
“The Web hosting industry is evolving and so are the expectations of those whose role it is
to select the right partner for their business,” said Sheila Bouman, executive vice president
& managing director at Peer 1. “As a global Web hosting provider, it is vital that we
understand and deliver what customers want and need to support their business goals. It is
clear that, while there is a role for Web hosting delivered at a low cost, there are also areas
and services that IT professionals are not prepared to compromise on.”
“In the age of heightened cyber threats, the boom in eCommerce and also the storing and
dissemination of data by thousands of organizations, the role of hosting in many businesses
has never been more important,” added Toby Owen, VP product at Peer 1. “While cheaper
hosting has an appeal for some who are motivated by price, the research shows that speed,
service and security are top priority for IT decision makers who are not willing to
compromise on their Web hosting business.”
About the research
Head Office: 1000-555 West Hastings Street, Vancouver, BC, Canada, V6B 4N6 | Tel: 1.866.683.7747 | www.peer1.com
Peer 1 Hosting commissioned The Register to canvas the opinions of 250 UK and 300 U.S.
based IT professionals in July 2014. The survey was conducted online.
About Peer 1 Hosting
Peer 1 Hosting, a wholly-owned subsidiary of Cogeco Cable Inc. (TSX: CCA), is a global web
infrastructure and cloud company where dreamers, innovators, and disruptors go to harness
the untapped power of the Internet, to change the world for the better. Peer 1 makes this a
reality with every interaction, using innovative technology to deliver an exceptionally
responsive, reliable and secure hosting experience. The Peer 1 commitment "where every
interaction matters," represents the company’s dedication to powering human potential
online, through its personal interactions and connections with customers, partners, people,
resources, and technology.
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