The Facebook application "Everyday Heroes", a touching idea to celebrate our mothers as heroes as part of Mother's Day
NEWS
For immediate release
“Everyday Hero” Facebook app
Moms are our everyday heroes, and Cogeco
would like us to celebrate Mother’s Day by saying so
Montréal, May 8, 2012 – Moms are our everyday heroes, and Cogeco wants us to tell them so. The
company has a great way for members of the public to celebrate Mother’s Day: nominate mom as
an Everyday Hero! Besides expressing all their love and appreciation in a unique way, they’ll also
be in for the chance to win great prizes.
To celebrate your mom as an Everyday Hero (or Heroine, if you prefer), simply head to your
Facebook and find full details on the application, available from Facebook.com/Cogeco
(English/Ontario) or Facebook.com/CogecoQC (Québec).
Introduced on April 30 by Cogeco in Québec and Ontario, the Everyday Hero campaign urges the
company’s social media followers to make exactly this sort of touching gesture, or encourage other
good deeds in the community, and enter a simple and entertaining contest at the same time.
The idea: participants nominate their Everyday Heroes via an application available on Facebook.
Each Hero receives a notification, accepts the nomination, and in so doing becomes eligible to win a
prize. Each Hero is also invited to “pay it forward,” and nominate his or her own Hero. And so on…
Prize structure
– One prize per day per province, in the form of a gift card worth $100, will be awarded to
Heroes and the people who nominated them, for a total prize amount of $24,000.
– Each week, Cogeco will select two “favourite” stories per province and reward the winners
with a gift card worth $200, up to a total prize value of $6,400.
– Stories that get the most votes will be eligible to win the Grand Prize of $5,000* awarded at
the end of the contest in each province, on June 22, 2012.
The results are encouraging…
Results since the launch of the Everyday Hero campaign are encouraging, and Cogeco’s
Facebook community continues to grow! After just 10 days, the app is closing in on 3,000 “Likes”,
and 500 individuals have already been nominated as Everyday Heroes.
…and the stories, touching
Many people have already nominated their mother (or another) as an Everyday Hero for reasons
aplenty, honouring women for achievements such as creating a foundation to help kids with cancer,
being a caregiver for the dying, providing medical assistance and education to 85 children in a
Ugandan village, or for teaching at home, to name a few.
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Cogeco encourages all social media users to share this initiative with their friends and relatives
today, and celebrate not just moms, but anyone else who does things to help others, through
actions large or small!
ABOUT COGECO CABLE
Cogeco Cable (www.cogeco.ca) is a telecommunications corporation and is the second-largest
hybrid fibre coaxial cable system operator in Ontario and Québec. Through its two-way broadband
cable networks, Cogeco Cable provides its residential customers with Audio, Analogue and Digital
Television, as well as High Speed Internet (HSI) and Telephony services. Cogeco Cable also
provides, to its commercial customers, through its subsidiary Cogeco Data Services, data
networking, e-business applications, video conferencing, hosting services, Ethernet, private line,
VoIP, HSI access, data storage, data security, co-location services, managed IT services, cloud
services and other advanced communication solutions. Cogeco Cable's subordinate voting shares
are listed on the Toronto Stock Exchange (TSX: CCA).
*All residents of Québec and Ontario are eligible to win daily prizes if eligible per the Terms of Use
of Facebook. To be eligible to win daily prizes and the Grand Prize, participants must reside in a
territory where Cogeco services are available. The official contest rules and regulations may be
consulted on the Cogeco Facebook page.
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Information: Nicole Tardif
Director, Corporate Communications
Tel.: (514) 764-4685