Season of goodwill presents an opportunity for charities to increase online donations
Head Office: 1000-555 West Hastings Street, Vancouver, BC, Canada, V6B 4N6 | Tel: 1.866.683.7747 | www.peer1.com
Press Release: For Immediate Distribution
Season of goodwill presents an opportunity for charities to increase
online donations
Peer 1 Hosting study highlights potential for increased online donations during the
holiday season
Vancouver, British Columbia, December 2, 2014: Independent research
commissioned by Peer 1 Hosting has found that while on average one third of British
and North American consumers are planning to donate more over the 2014 holiday
season, less than a quarter of those surveyed intend to make a donation online,
demonstrating an opportunity for charities to increase donations during one of the
peak donation periods of the year.
The study, which canvassed the opinions of 700 UK and 700 North American
consumers, was commissioned by Peer 1 Hosting to highlight the importance of
responsive websites to the not-for-profit sector, as they prepare for an expected
increase in donations (and therefore web traffic) during the holiday season. The
ability to donate online is paramount, with fast websites having the potential to
provide aid to millions of people around the world.
According to the survey, consumers are planning to make donations worth an
average $87 to charities, however only 20% of North American and UK respondents
state that they plan to donate online, and less than 5% will do so via a mobile device.
When asked the reason for this a quarter of respondents stated complicated
processes followed by slow websites, which prevented them from being able to
donate online.
The research shows that charities can potentially take advantage of increased
donation sums with less complicated and secure online processes. The way nonprofit
organizations connect with their donors is changing. The “one donor/ one
transaction” days are behind us and now more than ever, building a strong donor
relationship is a must for successful nonprofit organizations. All of which can be
addressed with the right web-hosting infrastructure coupled with “real-time”
payment driven applications.
Sheila Bouman, Executive Vice President & Managing Director, Peer 1 Hosting,
commented that a seamless online experience is key. “In today’s modern world,
people are increasingly carrying out their lives online; whether it’s connecting with
family and friends via social media, managing their finances with internet banking, or
buying and selling goods.
Head Office: 1000-555 West Hastings Street, Vancouver, BC, Canada, V6B 4N6 | Tel: 1.866.683.7747 | www.peer1.com
“People now expect to be able to carry out tasks seamlessly online, and this is no
different in the charity sector. However, it is clear that even though the motivation is
there, people are struggling to donate to their chosen charities, which means these
organizations are missing out on vital donations, which ultimately impacts those in
need over the holiday season.”
Key findings:
Over a third plan to donate more during the holidays
On average consumers plan to donate 3 times to charities
People will be donating on average $85 per charity
Less than 25% will be donating online
People cited complicated processes, slow websites, and incompatible
websites as the main reasons for not donating
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About the research
Peer 1 Hosting commissioned online research to canvas the opinions of 700 UK and
700 North American consumers in November 2014.
About Peer 1 Hosting:
Peer 1 Hosting, a wholly-owned subsidiary of Cogeco Cable Inc. (TSX: CCA), is a global
web infrastructure and cloud company where dreamers, innovators, and disruptors
go to harness the untapped power of the Internet, to change the world for the
better. Peer 1 makes this a reality with every interaction, using innovative
technology to deliver an exceptionally responsive, reliable and secure hosting
experience. The Peer 1 commitment "where every interaction matters," represents
the company’s dedication to powering human potential online, through its personal
interactions and connections with customers, partners, people, resources, and
technology.
For more information visit: http://www.peer1hosting.co.uk
Media Contact:
Champion Communications
(+44) 207 637 2587
PEER1Hosting@championcomms.com