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Strategy for Growth

A growing competitive force in the North American telecommunications

Cogeco enjoys a unique and enviable position as the only broadband services company with a significant presence in both Canada and the United States. Throughout our 65-year history, we have continuously grown our business and our operating footprint, focused on our customers’ needs, made a positive impact on our communities, have brought value to our shareholders while enabling our employees to grow and thrive in a respectful and inclusive workplace. 

We exist to enrich people’s lives through human connection and vibrant communities. We are proud to be a powerful driver of economic and social development in our society and to contribute to fostering sustainable and inclusive growth.

VISION

Be the organization that delivers the best and most sustainable value to its stakeholders

Customers

Listen to our customers' needs and deliver a distinctive experience that provides value for money.

Colleagues

Empower our employees and invest in their development and well-being, thus enabling them to grow and thrive.

Communities

Contribute to the social, economic and cultural development of the communities we serve through focused initiatives meeting the needs ot our communities.

Shareholders

Generate strong and continuous shareholder returns on investment.

Suppliers

Build strong relationships with our suppliers and create mutual benefits through innovation, collaboration and state-of-the-art commercial practices.

Transforming to deliver sustainable growth

To ensure our continued success, we announced in May 2024 a new operating model and a three-year transformation program that will allow us to sustain our growth, take our competitive agility to new heights, provide exceptional customer experience, and build a thriving culture.

Our key priorities

Drive synergies

Further harmonize processes, technologies, systems, and platforms across the U.S. and Canada to simplify our operations, increase performance, and generate efficiencies.

Increase digitization

Drive revenue growth, cost reductions, simplified customer experience, and enhanced customer satisfaction by increasing the share of our sales and service transactions that are done digitally.

Accelerate advanced analytics

Elevate our use of analytics and artificial intelligence (“AI”) to deploy more personalized customer offers, increase revenue, improve retention performance and optimize network management.

Complete network expansion

Selectively expand our wireline network into adjacent areas in a financially disciplined manner, including through government programs that subsidize broadband deployment in underserved regions.

Ramp-up wireless

Enhance wireline customer acquisition and retention by growing penetration of our recently launched wireless offerings in both Canada and the U.S.

MISSION

Bring people together through powerful communications and entertainment experiences

Shared Values

Social Engagement

Have a positive impact on our communities and the environment

Innovation

Seek and embrace innovation

Customer Commitment

Put customers at the heart of all our actions

Teamwork

Collaborate with our colleagues and partners to drive synergies and a culture of excellence

Respect

Foster a respectful workplace where Integrity, trust and inclusion are the norm