Head Office: 1000-555 West Hastings Street, Vancouver, BC, Canada, V6B 4N6 | Tel: 1.866.683.7747 | www.peer1.com

Press Release: For Immediate Distribution

Vancouver, British Columbia, December 2, 2014: Independent research

commissioned by Peer 1 Hosting has found that while on average one third of British

and North American consumers are planning to donate more over the 2014 holiday

season, less than a quarter of those surveyed intend to make a donation online,

demonstrating an opportunity for charities to increase donations during one of the

peak donation periods of the year.

The study, which canvassed the opinions of 700 UK and 700 North American

consumers, was commissioned by Peer 1 Hosting to highlight the importance of

responsive websites to the not-for-profit sector, as they prepare for an expected

state that they plan to donate online, and less than 5% will do so via a mobile device.

When asked the reason for this a quarter of respondents stated complicated

processes followed by slow websites, which prevented them from being able to

donate online.

The research shows that charities can potentially take advantage of increased

donation sums with less complicated and secure online processes. The way nonprofit

organizations connect with their donors is changing. The “one donor/ one

transaction” days are behind us and now more than ever, building a strong donor

relationship is a must for successful nonprofit organizations. All of which can be

people are increasingly carrying out their lives online; whether it’s connecting with

family and friends via social media, managing their finances with internet banking, or

buying and selling goods.

Head Office: 1000-555 West Hastings Street, Vancouver, BC, Canada, V6B 4N6 | Tel: 1.866.683.7747 | www.peer1.com

“People now expect to be able to carry out tasks seamlessly online, and this is no

different in the charity sector. However, it is clear that even though the motivation is

there, people are struggling to donate to their chosen charities, which means these

organizations are missing out on vital donations, which ultimately impacts those in

need over the holiday season.”

About the research

Peer 1 Hosting commissioned online research to canvas the opinions of 700 UK and

700 North American consumers in November 2014.

About Peer 1 Hosting:

experience. The Peer 1 commitment "where every interaction matters," represents

the company’s dedication to powering human potential online, through its personal

interactions and connections with customers, partners, people, resources, and

technology.

For more information visit: http://www.peer1hosting.co.uk

Media Contact:

Champion Communications

(+44) 207 637 2587