COGECO CABLE ADDS A NEW CHANNEL TO ITS HD LINE-UP IN QUÉBEC
PRESS RELEASE
For immediate release
Cogeco Cable adds a new channel to its HD line-up in Québec
Montréal, October 2, 2007 — Cogeco Cable (TSX: CCA) announced the launch of a new High
Definition (HD) channel. RDS HD will be offered starting tomorrow in HD to the majority of Cogeco
Cable Digital Cable customers in the areas served in Québec. Already a leader in sports
programming in Québec, RDS will offer crystal clear images in High Definition resolution. More than
1,000 hours of HD programming will be available during the first year, including all of the Montréal
Canadien’s hockey games.
“Cogeco Cable is committed to delivering to its customers the richest TV experience possible. By
adding RDS HD to our Digital Television line-up, we allow our customers to discover the outstanding
quality this technology offers through their favourite sports events. As we continue to invest in our
state-of-the-art cable network, we will continue to launch new HD channels as they become
available,” declared Mr. Ron Perrotta, Vice President, Marketing of Cogeco Cable.
RDS HD (channel 540) will be available for free to the majority of Cogeco Digital Cable subscribers
who are paying the HD Access Fee of $2.99 per month. RDS will provide exciting sports coverage
in sizzling High Definition resolution.
“Our Digital Cable service has been gaining popularity with more than 43,000 new subscribers in
the three first quarters of fiscal 2007, which confirms that customers appreciate the variety, quality
and control that Cogeco Cable’s Digital Television service provides them,” Mr. Perrotta concluded.
ABOUT COGECO CABLE
Cogeco Cable (www.cogeco.ca), a telecommunications company offering a wide range of services
to its customers in Canada and in Portugal, is the second largest cable operator in Ontario, Québec
and Portugal, in terms of the number of basic cable service customers served. Through its two-way
broadband cable networks, Cogeco Cable provides its residential and commercial customers with
Analog and Digital Television and audio services, High Speed Internet service as well as Telephony
services. The Corporation provides about 2,436,000 revenue-generating units (RGUs) to
approximately 2,318,000 homes passed in its territories. TSX: CCA.
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Information: Marie Carrier
Director, Corporate Communications
Tel.: (514) 874-2600