
- 5 -
RESULTS OVERVIEW
This analysis should be read in conjunction with the Company’s 2009 Annual Report available on SEDAR at
www.sedar.com.
CUSTOMER STATISTICS
Net additions (losses)
August 31, 2009
Quarters ended august 31, 2009
Canada
Europe
Consolidated
Canada Europe
Consolidated
RGU
(1)(2)
2,159,863 732,375
2,892,238 27,740 20,430 48,170
Basic Cable se rvice customers
864,805 259,480
1,124,285 (924) (5,318) (6,242)
HSI service customers
515,052 143,614
658,666 5,619 1,430 7,049
Digital Tele vision service customers
(2)
498,398 102,753
601,151 9,674 23,456 33,130
Telephony service customers
281,608 226,528
508,136 13,371 862 14,233
Net additions (losses)
August 31, 2008
Quarters ended august 31, 2008
Canada
Europe
Consolidated
Canada Europe
Consolidated
RGU
1,991,908 724,966
2,716,874 42,909 (1,809) 41,100
Basic Cable se rvice customers
857,094 296,135
1,153,229 (1,476) (4,456) (5,932)
HSI service customers
473,467 159,301
632,768 8,799 (5,009) 3,790
Digital Tele vision service customers
(3)
441,746 24,452
466,198 16,150 9,982 26,132
Telephony service customers
219,601 245,078
464,679 19,436 (2,326) 17,110
(1)
Represents the sum of Basic Cable, High Speed Internet (“HSI”), Digital Television and Telephony service customers.
(2)
The number of Digita l Television se rvice customers in Europ e has been restate d in the fourth quarter o f fiscal 2009 in ord er to conform to the industry definit ion
of a RGU. This restatement increased the number of customers at the end of the second quarter by 34,785 and at the end of the third quarter by 33,869.
(3)
In the European operations, the Digital Television service was launched in the third quarter of fiscal 2008.
In the cable sector, Canadian operations’ fourth-quarter 2009 RGU net additions were lower than for the corresponding
periods last year and reflect an early sign of maturation in some services. The number of net losses for Basic Cable stood
at 924 customers compared to 1,476 customers for the corresponding period of the prior year. Fourth-quarter Basic Cable
service customer losses are usual and due to seasonal variations. In the quarter, Telephony customers grew by 13,371
compared to 19,436 in the prior year. The lower growth is mostly attributable to the increased penetration in areas where
the service is already offered and to fewer new areas where the service was launched. The number of net additions to
HSI service stood at 5,619 customers compared to 8,799 in the fourth quarter of fiscal 2008. The growth in HSI customer
net additions continues to stem from the enhancement of the product offering, the impact of the bundled offer (Cogeco
Complete Connection) of Cable Television, HSI and Telephony services, and promotional activities. The Digital Television
service net additions stood at 9,674 customers compared to 16,150 customers in the prior year, due to more targeted
marketing initiatives in the second half of fiscal 2008 to improve penetration and to the continuing strong interest for the
High Definition (“HD”) Television service .
In Europe, fourth-quarter of 2009 was marked by a continuing difficult competitive environment in the Iberian Peninsula,
recurring intense promotions and advertising initiatives from competitors for their new respective third leg of the triple-play
service in the Portuguese market. These factors were the main contributors to net customer losses in the Basic Cable
service, and low customer additions in the HSI and Telephony services. The Digital Television service was launched
during the third quarter of 2008, with net additions of 23,456 customers in the fourth quarter of fiscal 2009, compared to
9,982 in the fourth quarter of fiscal 2008. Fiscal 2009 fourth quarter Basic Cable service customers decreased by 5,318
customers compared to a decrease of 4,456 customers in the comparable period of the prior year. HSI service customers
increased by 1,430 customers compared to a decrease of 5,009 customers for the corresponding period in fiscal 2008.
Telephony service increased by 862 customers compared to a decrease of 2,326 customers for the corresponding
periods of the preceding year. Cabovisão has launched new channels and retention strategies, as well as new marketing
and other operating initiatives which should reduce customer attrition in the upcoming quarters.