Cogeco Communications

Press release details


For immediate release
Cogeco Cable to Launch WWE 24/7(TM) on Digital Cable
Montréal, May 2, 2006 – Cogeco Cable announced today the launch of WWE 24/7, a new
subscription on demand service. WWE 24/7 is available to Cogeco Cable Ontario Digital Cable
customers starting today and will be offered to Québec Digital Cable customers soon.
WWE 24/7, from World Wresting Entertainment Inc, includes some of the most popular, classic
programming on television, including WWE’s highly-rated network shows, specials, popular Pay per
View events and best-selling videos from WWE’s extensive 75,000 hour library. Cogeco Cable’s
customers can have access to twenty hours of content on WWE 24/7 at any given time. The service
is enhanced with a rotation of four to five hours of new content added to line-up every week.
"WWE 24/7 is exclusive to Digital Cable and we’re delighted to include it as part of our exciting
Cogeco On Demand line-up, as we know some of our customers are WWE fans and have been
waiting for this launch," said Ron Perrotta, Vice President of Marketing, Cogeco Cable. "We are
committed to offering our customers the TV experience they are looking for. With Cogeco On
Demand, they can play, pause, stop, fast forward or replay some of the best moments in wrestling
history. Video On Demand services prove once more how Digital Cable is the most advanced,
interactive, and convenient technology available today for Canadian television subscribers."
WWE 24/7 gives subscribers access to some of WWE’s most popular Superstars – including rare
footage and new exclusive action. Some of the action found on WWE 24/7 includes programs such
as Extreme Championship Wrestling(R), Old School, Prime Time, Specials, The Big Ones, and the
WWE Hall of Fame.
WWE 24/7 can be found on channel 247 and is available for $9.99 per month, starting today for
Ontario Digital Cable customers, and in the weeks to come for Québec customers.
Cogeco Cable ( is the second largest cable operator in both Ontario and Québec,
and ranks fourth in Canada in terms of the number of basic cable service customers served. Cogeco
Cable invests in state-of-the-art broadband network facilities, delivers a wide range of services over
these facilities with great speed and reliability at attractive prices, and strives to provide both
superior customer care and growing profitability to satisfy its customers’ varied electronic
communication needs. Through its two-way broadband cable infrastructure, Cogeco Cable provides
its residential and commercial customers with analog and digital video and audio services, high-
speed Internet access as well as digital telephony service. The Corporation provides about
1,464,000 revenue-generating units to approximately 1,462,000 households in its service territory.
Cogeco Cable’s subordinate voting shares are listed on the Toronto Stock Exchange (CCA.SV).
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Information: Marie Carrier
Director, Corporate Communications
Tel.: (514) 874-2600