Cogeco Communications

Press release details


For immediate release
Cogeco Cable adds a new premium service to its digital line-up in Ontario
Montréal, August 31, 2007 — Cogeco Cable (TSX: CCA) announced today the launch of a new
premium digital service. The Setanta International Sports Pak offers access to live and delayed top
flight European soccer, international rugby, and other global sports. The programming is now
available to the majority of Cogeco Cable Digital Cable customers in the areas served in Ontario.
“We are delighted that Cogeco customers will be able to enjoy the most popular world class soccer
with Barclays Premier English League–as well as this year’s largest sporting event, Rugby World
Cup 2007. Cogeco Cable is committed to delivering to its customers the best TV experience
possible. By adding the Setanta International Sports Pak to our digital television line-up, we are
giving our customers the choice to watch even more of what they want. As we continue to invest in
our state-of-the-art cable network, we will continue to launch new digital channels and services as
they become available,” declared Mr. Ron Perrotta, Vice President, Marketing of Cogeco Cable.
Setanta International Sports Pak (available on channel 421) will be available for free to the majority
of Cogeco Digital Cable subscribers in Ontario until September 7, 2007. Customers will then be able
to subscribe to this premium digital service at the regular monthly rate of $14.99.
“Our Digital Cable service has been gaining popularity with more than 43,000 new subscribers in
the three first quarters of fiscal 2007, which confirms that customers appreciate the variety, quality
and control that Cogeco Cable’s Digital Television service provides them,” Mr. Perrotta concluded.
Cogeco Cable (, a telecommunications company offering a diverse range of
services to its customers in Canada and in Portugal, is the second largest cable operator in Ontario,
Québec and Portugal, in terms of the number of basic cable service customers served. The
Corporation invests in state-of-the-art broadband network facilities, delivers a wide range of services
over these facilities with great speed and reliability at attractive prices, and strives to provide both
superior customer care and growing profitability to satisfy its customers’ varied electronic
communication needs. Through its two-way broadband cable networks, Cogeco Cable provides its
residential and commercial customers with analogue and digital video and audio services, high
speed Internet access as well as telephony services. The Corporation provides about 1,749,000
revenue-generating units (RGUs) to approximately 1,470,000 homes passed in its Canadian service
territory and about 688,000 RGUs to approximately 849,000 homes passed in its Portuguese
service territory. Cogeco Cable’s subordinate voting shares are listed on the Toronto Stock
Exchange (CCA).
- 30 -
Information: Marie Carrier
Director, Corporate Communications
Tel.: (514) 874-2600