Cogeco Communications

Press release details


For immediate release
Cogeco Cable adds Canada’s MTV to its digital line-up in Québec
Montréal, September 25, 2007 — Cogeco Cable (TSX: CCA) announced the today the addition of
Canada’s MTV to its digital line-up. MTV is now offered to the majority of Cogeco Digital Cable
customers in the areas served in Québec. MTV offers interactive lifestyle, talk and documentary
programming, reflecting a uniquely Canadian culture and personality through a mixture of locally
produced and globally-shared programming, like well-known hit shows MTV Live, Made, The Hills,
The Hills After Show, Laguna Beach, Real World, Next and more.
“Cogeco Cable is committed to delivering to its customers the best TV experience possible. By
adding MTV to our Digital Television line-up, we are giving our customers the choice to watch even
more of what they want. As we continue to invest in our state-of-the-art cable network, we will
continue to launch new digital channels as they become available,” declared Mr. Ron Perrotta, Vice
President, Marketing of Cogeco Cable.
MTV will be available in Québec on channel 155 to Cogeco Digital Cable customers, as part of the
“Variety” theme package. Current subscribers of the “Variety” theme package will incur no additional
fees for the addition of MTV.
“Our Digital Cable service has been gaining popularity with more than 43,000 new subscribers in
the three first quarters of fiscal 2007, which confirms that customers appreciate the variety, quality
and control that Cogeco Cable’s Digital Television service provides them,” Mr. Perrotta concluded.
MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a
division of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV brand across
multiple platforms, including a revolutionary broadband service,, and across an MTV-
branded specialty service that delivers innovative lifestyle, talk and documentary programming with
a commitment to 71 per cent Canadian programming in primetime.
Cogeco Cable (, a telecommunications company offering a diverse range of
services to its customers in Canada and in Portugal, is the second largest cable operator in Ontario,
Québec and Portugal, in terms of the number of basic cable service customers served. The
Corporation invests in state-of-the-art broadband network facilities, delivers a wide range of services
over these facilities with great speed and reliability at attractive prices, and strives to provide both
superior customer care and growing profitability to satisfy its customers’ varied electronic
communication needs. Through its two-way broadband cable networks, Cogeco Cable provides its
residential and commercial customers with analogue and digital video and audio services, high
speed Internet access as well as telephony services. The Corporation provides about 1,749,000
revenue-generating units (RGUs) to approximately 1,470,000 homes passed in its Canadian service
territory and about 688,000 RGUs to approximately 849,000 homes passed in its Portuguese
service territory. Cogeco Cable’s subordinate voting shares are listed on the Toronto Stock
Exchange (CCA).
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Information: Marie Carrier
Director, Corporate Communications
Tel.: (514) 874-2600