
PRESS RELEASE
For immediate release
EVEN MORE HIGH DEFINITION CHANNELS ON COGECO CABLE’S DIGITAL TV
Montreal, October 30, 2006 – Cogeco Cable announced today a major upgrade of its High
Definition (HD) television offering. Most of Cogeco Cable’s Digital Television subscribers in
Québec will now have access to eleven HD channels, eight of which are in French and three
in English.
“The growing popularity of large TV screens confirms it: our customers are constantly
looking for exceptional image and sound quality when they watch television,” indicated Ron
Perrotta, Vice President, Marketing, Cogeco Cable. “We are putting all our efforts towards
providing the best HD offering possible. Only two months after launching five new HD
channels in Ontario, we are proud to provide our customers with the most complete French
HD offering available in Québec. And we will continue to improve our offer in the coming
year, as more and more channels offer HD programming.”
Cogeco’s Passeport customers with a HD receiver can access the HD service for only
$2.99 per month. In most of their Quebec territories, Cogeco Cable will offer access to 11
HD channels, seven of which are owned by Astral Media, the largest operator of specialized
television in French, Pay TV and Pay Per View TV in Canada. Subscribers will now be able
to watch shows on SRC (Montreal), CBC (Montreal), Canal Vie, HiSToRiA, Ztélé, Canal D,
Séries +, VRAK.TV, CTV (Toronto) and Global (Toronto). Subscribers will benefit from a
vast array of HD shows, including Tout le monde en parle, Desperate Housewives, CSI and
Métamorphose. Furthermore, subscribers of the HD service also subscribing to Super Écran
(SÉ) will have access to High Definition Super Écran at no additional cost.
Cogeco Cable has gained close to 80,000 new Digital Television customers during its 2006
fiscal year ended August 2006. “The diversity, quality and control of our Digital services are
the elements on which we base our development work,” concluded Mr. Perrotta. “This
approach is perfectly in line with Cogeco Cable’s cust omer-oriented tradition.