Cogeco Communications

Press release details


For immediate release
Cogeco Cable adds The Movie Network’s Mpix OnDemand
to its Ontario digital line-up
Montréal, October 31, 2007 — Cogeco Cable (TSX: CCA) and The Movie Network announced that
Mpix OnDemand will launch today as part of Cogeco’s Ontario digital line-up. Beginning today, all
Cogeco Cable Digital television customers who subscribe to The Movie Network and Superstations
Movie Package will have free access to Mpix OnDemand, a subscription video on-demand (SVOD)
service offering classic movies which are five years or older.
“On Demand content is exclusive to cable. Thanks to cable, our customers can experience a true
interactive technology that allows them to choose, play, pause or rewind the program they want at
the time they want. Mpix OnDemand is a compelling premium service on Cogeco On Demand. As
we continue to invest in our state-of-the-art cable network, we will continue to launch new On
Demand content and digital services as they become available,” declared Mr. Ron Perrotta, Vice
President, Marketing of Cogeco Cable.
Mpix OnDemand joins the Cogeco On Demand offering, putting viewers in control of movies from
every era and genre including Star Trek, A Perfect Murder, Talented Mr. Ripley, Halloween and The
Ultimate Bond Event, an exclusive preview of 18 007 films on-demand beginning Tuesday,
November 13. Mpix OnDemand offers 75 hours of programming at any given time with 25 per cent
of the content refreshed weekly, all in an uncut and commercial-free environment.
“Mpix complements The Movie Network's channel line-up and together they offer our subscribers
the best value and must-have movie service available to Canadians,” said Domenic Vivolo, Senior
Vice President Marketing & Sales, Astral Television Networks. “As we have seen with the success
of The Movie Network OnDemand, subscribers expect choice, convenience and control when it
comes to their television viewing and we are pleased that Cogeco Cable subscribers will now be
able to enjoy Mpix OnDemand and its slate of timeless classics on their own schedule, 24-hours a
Mpix OnDemand will be available on channel 207 of from the Cogeco On Demand main menu to
Cogeco Digital Cable customers, as part of the “Movie Network and Superstations Movie” theme
package. Current subscribers of this package will incur no additional fees.
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Cogeco Cable (, a telecommunications company offering a diverse range of
services to its customers in Canada and in Portugal, is the second largest cable operator in Ontario,
Québec and Portugal, in terms of the number of Basic Cable service customers served. Through its
two-way broadband cable networks, Cogeco Cable provides its residential and commercial
customers with Analogue and Digital Television and Audio services, High Speed Internet access as
well as Telephony services. The Corporation provides 2,485,665 revenue-generating units (RGUs)
to 2,343,466 homes passed in its Canadian and Portuguese service territories. Cogeco Cable’s
subordinate voting shares are listed on the Toronto Stock Exchange (TSX: CCA).
The Movie Network is an Astral Media network available in eastern Canada. With premiere access
to Hollywood movies, critically acclaimed HBO and Showtime series, and first-rate Canadian
programming, this pay-television service presents Canadians with some of the best television
entertainment available. The Movie Network service includes five 24-hour multiplex channels – M,
MMore, MExcess, MFun! and MFest – which deliver diverse and entertaining programs in an uncut
and commercial-free television environment. The Movie Network also offers The Movie Network HD
and MMore HD, two dedicated high-definition channels providing hundreds of titles in HD; and The
Movie Network OnDemand, a Subscription Video On Demand (SVOD) service, available in select
areas across eastern Canada. For more information, please visit
Astral Media is a leading Canadian media company, active in specialty, pay and pay-per-view
television, radio, outdoor advertising and the Internet. Astral Media’s solid and dynamic presence in
the country’s major markets rests on its commitment to offer a unique combination of high-quality,
targeted media for all its audiences.
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Media contact:
Marie Carrier
Director, Corporate Communications
Cogeco Cable
Tel: (514) 874-2600
Roopa Shah
Communications Manager
Astral Television Networks
Tel: (416) 956-8584